|Series||Research report ;, 1294-01-RR, Conference Board report ;, 1294-01-RR.|
|LC Classifications||HF5548.32 .E1776 2001|
|The Physical Object|
|Pagination||47 p. :|
|Number of Pages||47|
|LC Control Number||2002283474|
This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'.Cited by: Get this from a library! E-business strategies in the global marketplace: e-procurement and other challenges.. [Conference Board.;] -- A survey of U.S. and European organizations shows that development of an e-procurement program is proving more complex, more expensive and more time consuming than originally envisaged. The emergence of the web has created a unique situation, in that a company launching its e-business is global from day one. Before the emergence of the web, international business was the prerogative of big business. Now a company has access to consumers from around the world as soon as it Author: Nitish Singh. The market opportunity presented by global e-commerce is evident from projections that B2C sales will reach almost $1 trillion by The global B2B market is expected to be even greater than the B2C market, and B2B revenues are expected to surpass B2C revenues many times over in the coming years.
The e-marketing strategies include tactics for the following components: website strategies, website design essentials, affiliate programs, banner advertising, email marketing, search engine marketing, search engine optimization, and online trust building. book, such as e-business, electronic commerce and mobile e-commerce, and the concepts of strategy and value cre-ation. It then provides an overview of the evolution of e-business over the past decade and recognizes four distinct periods: (1) the grassroots of e-business, (2) the rise of the Internet, (3) the crash, and (4) the consolidation phase. As opined by Estrada et al. , depending on the financial statement and the history of the globalization a company uses these strategies to obtain the global market. However, in this world of global village, the companies need to consider all of them in different scenarios. Preface xiii Guided tour xxii About the authors xxv Acknowledgements xxvi 1 An introduction to Internet marketing 3 2 The Internet micro-environment 41 3 The Internet macro-environment 97 4 Internet marketing strategy 5 The Internet and the marketing mix 6 Relationship marketing using the Internet 7 Delivering the online customer experience 8 Interactive marketing.
sources) to make the most of these opportunities through an e-business strategy that is simple, workable and practicable within the context of a global information milieu and new economic environment. With its effect of leveling the playing field, e-commerce coupled with the appropriate strategy and policy approach enables. Running a successful global marketing campaign is a long and hard way to go. However, gaining such expertise can greatly enhance your branding competence and strategic skills. To go local with global initiatives is a good challenge as well. Learn to be flexible from people and cultures you deal with. This knowledge guarantees you a long-time. To make the term e-business clearly understood, in this book we adopted the definition from Kalakota & Robinson (). E-business is the combination of strategies, technologies and processes to electronically coordinate both internal and external business processes, and manage enterprise-wide resources (Kalakota & Robinson, ). Choosing the best e-business strategy for either an established company or a startup involves making decisions about where money should come from and how the website can bring in the most traffic. Marketplace Hosting. Many e-businesses succeed by hosting a site for auctions and online stores on which member can place items for sale. In this.